
Gen Z is contributing to their 401(k)s much earlier than millennials did, reports show, and young women are being particularly aggressive about saving.
Thanks to auto-enrollment, default escalation, and simplified plan designs, American workers are saving more than ever. According to Vanguard’s latest report, the average total savings rate in employer retirement plans has hit an all-time high of 11.7 percent, proving that smart plan design does, in fact, drive better long-term outcomes for retirement readiness.
The personal savings rate in the U.S. averaged 4.7 percent in 2024. This is compared to the average (since 1959) of 8.4 percent. Making matters even more troubling, Americans seem to be getting worse, not better, at saving for their future.
Source: “The Madison Weekly Market Wrap”, July 6, 2025.

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